The fashion icon Edward Enninful reflects on Modern Britain: 'We Are Less Tolerant Now' Than We Were Decades Ago.
An unexpected discovery during a tube journey in 1988 changed forever the course of a teenage Ghanaian newcomer to Britain. Discovered for modeling, Edward Enninful was rapidly ushered into the London's buzzing 1990s creative scene, moving from mannequin to stylist and, before turning twenty, becoming the style editor of the publication i-D.
"That time was the peak of the Britart scene – Tracey Emin, Jay Jopling. I met Kate Moss at a casting," he recalls. "Then I met Naomi for a cover, and I knew we’d be great friends. We all hung out across disciplines. Friday bled into Saturday into Sunday. I miss that rawness."
If Enninful sounds nostalgic, he is in good company. In recent times, a wistful romanticisation of the 1990s has grown intense. However since that time, Enninful believes a noticeable regression. "I believe, we’re less accepting now than we were in the 90s," he observes. "It’s not even this country – it’s worldwide."
A Perceived Regression
This change is hard to ignore: the resurgence of populist movements, the backlash against progressive values, and the return of Eurocentric beauty standards. Replacing the hope of the Blair era, today a different political figure appears as a potential leader. Even, the British flag, once an emblem of national pride, has become contentious again.
According to Enninful, the solution has always been to champion culture in all its diversity. This was the guiding principle behind his landmark issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, featuring a diverse array of prominent faces from music.
"Those in a position of influence should use it," he says, explaining those publishing choices. "People often debate about immigration; I wouldn't be here if Britain were not a lenient country, if it refused my family a refuge and an opportunity. That’s the Britain I cherished. I hope this phase will pass."
A New Wave of Consciousness
He draws solace in the younger generation: "They are far more conscious than we were. They analyse systemic issues – I was not even aware what that was."
His formative years would shape a pioneering career built on boldness and inclusivity. Enninful broke barriers as the first man, first Black editor, first openly gay person, and first disabled gay man of colour to assume the editorship at British Vogue. His time featured historic front pages showcasing models of colour, plus-sized women, an octogenarian, and people from all walks of life. Significantly, sales increased.
"To overlook huge sections of the population, it’s more than that you’re not being inclusive – it’s commercially unwise," he explains.
Launching a Creative Venture
He has since founded his new venture EE72 and its flagship publication, 72, his key endeavour since moving on from his previous role. He says he wants to continue being a "disruptor".
"I’ve always questioned the status quo. I was brought up in a place where the majority was Black – the physicians, the attorneys, the president. Then we arrived in England, without funds, and I became the 'other'. I was incredibly timid. My teachers predicted I’d never amount to anything. Me and my brothers were stopped by the police the Sus laws … this duality gave me a unique perspective on the inside and the outside."
Defying the caricature of industry figures as loud and highly strung, Enninful is softly spoken and radiates serenity. His path has included its share of hardship, including openly discussed battles with mental health and substance use.
He has also endured significant health issues, having had multiple operations on his eyes, resulting in limited vision. "I experienced such a time of fear for two years, not working, fearing I was going to go blind. It’s like PTSD; you just exist in a state of dread 24/7. I thought, if this ever ends, I’m just going to pursue all that I was so fearful to do. I’m not going to restrict myself to just being an editor or a fashion person."
A Foray into Curation
This refusal to fit into a box has propelled him outside the realm that made his name. He is now organising a seminal 1990s exhibition at Tate Britain, showcasing work by a roster of influential artists and photographers from the era. The show, he notes, aims to explore the decade's creative cross-pollination – and highlight those who did not receive adequate attention at the time.
"Institutions sometimes neglected to shine a light on the most relevant talents because they weren't of the expected background," he states.
The magazine 72 itself functions with a novel approach, forgoing traditional advertising in favour of partnership-based projects. "We ask, what can we do together? Is it an event, a series? The magazine is one component of a larger creative platform."
An Unstoppable Drive
Today, Enninful is regarded as one of the world's most powerful creative power brokers. His story, he states, is a proof to the power of defying expectations.
What would the younger Edward make of the Edward of today? He laughs heartily. "He’d be in shock, but he’d be proud. At that time I was anti-establishment. I never imagined institutions like Tate were within my reach."
He reflects. "I never take anything for granted. We fled, we fled our country. I almost lost my vision. So there is no room for fear. People have doubted me my entire life. But no obstacle is too great once I’ve set my intention to do something."